….especially on a Friday afternoon. Let’s skip over the stories that would contradict that statement (just one more!), and go right to the clarification. More beer photos are never bad. Especially when I can use them to help promote the second “20 Minutes and a Beer” event of the fall season, next Monday the 18th.

While there’s no shortcut to creativity nirvana, one can get there by experience, hard work, dedication, and by following some thought provoking non-scientific principles titled “The 12 Creative Rules of Thumb.” Joe Mayernik, former RAF President and Co-Founder/Creative Director of Brandtatorship, will share these 12 principles to live, learn, and be inspired by. The principles will make you rethink, while forging ideas that will help you challenge the creative norm.

Joe is a terrific speaker, and I hope all of you in the Rochester area can stop by the Back Nine Grill. The Facebook event page will give you more information. Joe has a great blog which I suggest you follow as well.

Now for the beer! I couldn’t help but highlight a few local brews: 12 Horse Ale and Fyfe & Drum from Genesee, and Magic Hat’s #9. Cheers!