The diversity of beer and music.

I went to the beer store. While this isn’t necessarily an odd occurrence, my mission was unusual. I volunteered to shoot an image for this month’s RAF event, 20 Minutes and a Beer. (Join the Facebook event!) Anthony DeVito from Pandora will be speaking about the current and future state of streaming audio. Thus my mission was to find some beers that relate to music! Beer and music come in hugely varying options, so I find it fitting that the two I ended up choosing are so different in their inspiration and their taste/style.

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First we have Trooper. A traditional English ale inspired by the song of the same name, it was created by Bruce Dickinson (the Iron Maiden vocalist), and brewed by Robinson’s. The iconic artwork was hard for me to pass up, as it brought me back to my high school days of listening to heavy metal. The website describes the beer as malt flavours and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon. There is a bit of malt hiding under the citrus and hops to help hold it together, but I found it a bit too lemony, with not enough malt. It was good, and probably a great example of the style, but I really wanted to like it more. I have, however, added an Iron Maiden station to my Pandora account.

Second, we have the re-release of Bitches Brew by Dogfish Head. It was first created in 2010 to celebrate the 40th anniversary of the original release of Bitches Brew, Miles Davis’ 1970 groundbreaking jazz album. A dark beer that’s a fusion of three threads of imperial stout and one thread of honey beer with gesho root. I found this to be a fabulous stout, very dark in color with a thick, rich caramel head, featuring a great blend of mild bitterness and mild roast. Flavors of dark chocolate and coffee mix in with just a touch of caramel and honey. An excellent and drinkable beer with a slight malty finish, it’s much drier than you may think given the flavors. Of the two, I have to give the Bitches Brew the hands down victory. I have also added a Bitches Brew station to Pandora!

Which station are you going to add? Which beer are you going to try?

If you’re in the area, please join me at Good Luck on Tuesday!

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2 thoughts on “The diversity of beer and music.

    • RAF stands for The Rochester Advertising Federation. It’s the local chapter of the American Advertising Federation. I’m the VP of the board this year. We try to promote events, including 20maab and the Addys (among others) that unify the advertising community. XO

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