The diversity of beer and music.

I went to the beer store. While this isn’t necessarily an odd occurrence, my mission was unusual. I volunteered to shoot an image for this month’s RAF event, 20 Minutes and a Beer. (Join the Facebook event!) Anthony DeVito from Pandora will be speaking about the current and future state of streaming audio. Thus my mission was to find some beers that relate to music! Beer and music come in hugely varying options, so I find it fitting that the two I ended up choosing are so different in their inspiration and their taste/style.

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First we have Trooper. A traditional English ale inspired by the song of the same name, it was created by Bruce Dickinson (the Iron Maiden vocalist), and brewed by Robinson’s. The iconic artwork was hard for me to pass up, as it brought me back to my high school days of listening to heavy metal. The website describes the beer as malt flavours and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon. There is a bit of malt hiding under the citrus and hops to help hold it together, but I found it a bit too lemony, with not enough malt. It was good, and probably a great example of the style, but I really wanted to like it more. I have, however, added an Iron Maiden station to my Pandora account.

Second, we have the re-release of Bitches Brew by Dogfish Head. It was first created in 2010 to celebrate the 40th anniversary of the original release of Bitches Brew, Miles Davis’ 1970 groundbreaking jazz album. A dark beer that’s a fusion of three threads of imperial stout and one thread of honey beer with gesho root. I found this to be a fabulous stout, very dark in color with a thick, rich caramel head, featuring a great blend of mild bitterness and mild roast. Flavors of dark chocolate and coffee mix in with just a touch of caramel and honey. An excellent and drinkable beer with a slight malty finish, it’s much drier than you may think given the flavors. Of the two, I have to give the Bitches Brew the hands down victory. I have also added a Bitches Brew station to Pandora!

Which station are you going to add? Which beer are you going to try?

If you’re in the area, please join me at Good Luck on Tuesday!

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Santa wants beer and cookies

Yes, he does. Specifically this Newcastle Brown Ale and Heather’s chocolate crinkle cookies. I would normally wait until closer to the holiday to do a Christmas post, but the next RAF 20 Minutes and Beer event is calling! And guess who is giving this presentation? Yours truly. I’d give you some details but I don’t have them all planned out yet. Hopefully you can swing by to cheer me on listen and have a beer! My presentation title is… Say No To Stock: Be Original & Let Your Idea Grow. I’ll share my take on stock images vs. creative original photography (which do you think I prefer?). Showing you examples of misused and overused stock images, I’ll try to demonstrate why it’s always better to be original and let your idea grow (so you don’t end up on Santa’s naughty list). Should be fun!

Here are the original photo and the poster. Do you think I would have been able to find a stock photo for my silly idea? Don’t forget to make Heather’s Chocolate Crinkle Cookies. The recipe is down below. Now for that Newcastle (Which is the perfect choice, as they have very original advertising. #nobullocks)….Cheers!

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Chocolate Crinkles:

  • 1/2 cup vegetable oil
  • 4 oz. unsweetened chocolate, melted
  • 2 cups granulated sugar
  • 4 eggs
  • 2 tsp. vanilla
  • 2 cups flour (I use a little less)
  • 2 tsp. baking powder
  • 1/2 tsp. salt
  • 1 cup confectioners’ sugar

Mix oil, chocolate, and granulated sugar. Blend in one egg at a time until well mixed. Add vanilla. Stir in flour, baking powder, and salt. Chill several hours or overnight.

Heat oven to 350. Roll about one teaspoonful of dough at a time into a ball and roll in confectioners’ sugar. Place 2″ apart on greased baking sheet (I use parchment paper). Bake 10 to 12 minutes.

More beer is never bad…

….especially on a Friday afternoon. Let’s skip over the stories that would contradict that statement (just one more!), and go right to the clarification. More beer photos are never bad. Especially when I can use them to help promote the second “20 Minutes and a Beer” event of the fall season, next Monday the 18th.

While there’s no shortcut to creativity nirvana, one can get there by experience, hard work, dedication, and by following some thought provoking non-scientific principles titled “The 12 Creative Rules of Thumb.” Joe Mayernik, former RAF President and Co-Founder/Creative Director of Brandtatorship, will share these 12 principles to live, learn, and be inspired by. The principles will make you rethink, while forging ideas that will help you challenge the creative norm.

Joe is a terrific speaker, and I hope all of you in the Rochester area can stop by the Back Nine Grill. The Facebook event page will give you more information. Joe has a great blog which I suggest you follow as well.

Now for the beer! I couldn’t help but highlight a few local brews: 12 Horse Ale and Fyfe & Drum from Genesee, and Magic Hat’s #9. Cheers!2eat2drink-more beer

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